Behavioral techniques to empower consumers: resisting persuasion by controlling your facial expressions
The role of facial expression in resisting enjoyable advertisements.
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
School at Sea challenges young people to work together and to inspire others. Let's look at a portion of Hannah @ Sea’s trip so far.
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Broadening horizons. Students (age 14-17) of School at Sea sail to the Caribbean and back in six months. One of the students (Hannah @ Sea) shares her 'emotional journey'
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
At the Neuromarketing World Forum (NMWF) in New York, Peter Lewinski mingled with board members, professors, start up founders, and all the people that do the cutting-edge work.
Do you know what creativity is? Can you measure it?
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!