Measure consumer preference
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.
It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions.
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
The self-reported liking ratings of orange juices correlate significantly with such basic emotions as anger, disgust, and happiness.
Usability Lab
Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes.
Knowledge is the key to developing a better understanding of autism. Researchers often observe and code behavior in combination with other research methods.
Empathetic and emotional feedback in e-learning
Computerized learning tools have already become a standard educational tool in many institutions.
The facial action coding system in infant behavior research
Non-verbal behavior is very important in analyzing interpersonal communication. Think about waiving your arms when explaining something, nodding your head, or frowning.
Interested in the presidential elections in the US? And would you like to know more about emotion analysis?