How emotions are made
Emotions are created in the brain: Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
5 videos on neuromarketing and facial expression analysis
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Our emotions come across clear in our facial expressions. Due to this, facial expressions can be used in a wide variety of studies.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.
Customer Experience Research
Where should you go this summer, who should you go with, and for how long? Which hotel or hostel to book? People around the world are currently making hotel reservations for their summer vacation. Are you one of them?
Relational Agents (RAs) are computer constructs designed to interact with humans in a way that promotes the long-term formation of social and emotional bonds.
The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.
It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions.
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.