Measure consumer preference
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Software reads candidates’ faces - Prof. Chris Kowal applies FaceReader to political candidates.
This summer the Olympic Games will take place in London from July 27 to August 12. The city is expecting between 500,000 and 1,000,000 visitors.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Get your face read, your brain measured, and your heart rate checked
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Automatic emotion detection provides valuable insight into human-machine interaction measuring the users’ direct response and is therefore often used in this type of research.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology
Analyze facial expressions to find emotions
The human face provides a number of signals essential for inter-personal communication. It is one of our most direct means of communication and allows us to recognize someone’s affective state and intentions.
FaceReader is the unique software that automatically analyzes the 6 basic facial expressions.