Our emotions come across clear in our facial expressions. Due to this, facial expressions can be used in a wide variety of studies.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.
Where should you go this summer, who should you go with, and for how long? Which hotel or hostel to book? People around the world are currently making hotel reservations for their summer vacation. Are you one of them?
Relational Agents (RAs) are computer constructs designed to interact with humans in a way that promotes the long-term formation of social and emotional bonds.
The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
Internet and technology usage, including computers, tablets, and mobile phones, has increased exponentially in the past few years.
It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions.
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
The self-reported liking ratings of orange juices correlate significantly with such basic emotions as anger, disgust, and happiness.