brand-authenticity-ads

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
baby-facereader-automated-facial-expression-analysis

Using Baby FaceReader for automated analysis of infant emotions

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.
why-you-should-use-custom-expressions

Why you should use custom expressions in your facial expression analysis

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?
emotional-responses-disclosures-ads

Disclosure dilemma

Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.
how-to-measure-emotions

How to measure emotions

Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?
how-emotions-are-made-angry-face

Why so angry? The role of context and function in facial expression analysis

Why do respondents show an angry facial expression when evaluating a website or product, when there is no reason to expect them to actually be angry? Read more in this sequel to the blog post "How emotions are made".
how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
emotion-processing-antisocial-psychopathic

How do people with antisocial and psychopathic traits process emotions?

Understanding more about emotion processing in people with antisocial personality disorder and psychopathic traits can improve interventions. The team of researcher Kyranides studied how facial mimicry can help.
how-emotions-are-made

How emotions are made

Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
parkinsons-disease-facial-expressions

How do people with Parkinson's disease express emotions?

A mask-like facial expression is an early symptom of Parkinson's disease. How can we understand the relation between changed facial expressions and disease severity? Researcher Yang and their team used FaceReader to find out.