When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Autism Speaks recently looked back on 2011 and named the top 10 autism research achievements of the year.
More and more, scientists across a wide spectrum of research backgrounds are recognizing the relevance of psychophysiological methods.