What is biometric research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
Get your face read, your brain measured, and your heart rate checked
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Physiological measurements, behavioral observations, and more
Autism Speaks recently looked back on 2011 and named the top 10 autism research achievements of the year.
Exploring psychophysiological research methods
More and more, scientists across a wide spectrum of research backgrounds are recognizing the relevance of psychophysiological methods.