How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
What behaviors to focus on – Airport passenger experiences
To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
Observations of eating behavior
Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
The facial action coding system in infant behavior research
Non-verbal behavior is very important in analyzing interpersonal communication. Think about waiving your arms when explaining something, nodding your head, or frowning.
Emotional responses, heart rate & more: measuring consumer behavior
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
Get your face read, your brain measured, and your heart rate checked
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
How to collect high quality data in an observation lab
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.