declared-vs-revealed-data

Declared vs revealed data

How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
shopping-behavior-analysis

Shopping behavior analysis- improving the shopping experience at airports

The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.
consumer-research-food-satisfaction

Consumer research – what determines food satisfaction?

In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
behavioral-science-journey-consumer-studies

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
measuring-visitor-behavior

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
senses-distraction

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
customer-behavior-insights

What does the Moment of Truth mean to your business?

We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
facial-expressions-reactions-to-bitter-food

Facial expressions - reactions to bitter food vary between high and low BMI

Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
shopper-research

What are you doing in that shop?

The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
passenger-retail-experience

What behaviors to focus on – Airport passenger experiences

To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.