José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.