how-to-build-a-consumer-behavior-research-lab

How to build a consumer behavior research lab?

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
passenger-retail-experience

What behaviors to focus on – Airport passenger experiences

To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
observations-of-eating-behavior

Observations of eating behavior

Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
facs-infant-behavior-research

The facial action coding system in infant behavior research

Non-verbal behavior is very important in analyzing interpersonal communication. Think about waiving your arms when explaining something, nodding your head, or frowning.
emotional-responses-consumer-behavior

Emotional responses, heart rate & more: measuring consumer behavior

As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
galvanic-skin-response-heart-rate-variability

Galvanic skin response, heart rate variability and more behavior on the inside

When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
neuromarketing

Get your face read, your brain measured, and your heart rate checked

For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
how-to-collect-data-in-an-observation-lab

How to collect high quality data in an observation lab

Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
how-to-measure-consumer-behavior

Three ways how to measure consumer behavior

Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.