Blog posts tagged with decision-making
13 Dec
human behavior research
Multimodal
What is cognitive load, and how does it help us understand human behavior?
By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.
16 May
human behavior research
Emotion
Why you want to find out if your customers are bored
Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.
20 Jul
human behavior research
Human Factors
Behind the scenes at MARIN: research into human decision making
One of the world's leading maritime research institutes: MARIN, took us on a tour in their ship bridge simulator. A great customer success story that highlights the importance of human factor research.
02 Sep
human behavior research
Emotion
Entrepreneurs’ facial expressions & emotional contagion during investor pitches
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
11 Jul
human behavior research
Consumer
Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
13 Jan
human behavior research
Psychology
Emotion analysis can be beneficial to researchers in decision making
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
14 Oct
human behavior research
Consumer
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.