Choosing the appropriate behavioral test can be a challenge, but is very important. And sometimes, researchers will have to develop their own.
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
Two recent projects provide new insights into how best to measure the choices that we make.
Is time spent looking at food related to eating behavior? Researcher Lundquist and her colleagues studied the relationship between delayed gratification and consumption of food.
Tube feeding has had a fascinating history, but there is still scope for innovation. Noldus will develop a system to measure its users' experience in the FoodFriend project.
Nutrition plays a vital role in children’s growth, development, and health. Researcher Walton and her team observed family mealtimes to gain a better understanding of children’s nutrition risk.
Studies on eating behavior play an important role in preventing childhood obesity. Faith and his team examined the effectiveness of a family-based behavioral intervention to reduce eating pace.
The Food and Cognition project will form a cluster of partners in the East of the Netherlands, who will exchange knowledge on the topics of eating behavior, targeted nutrition and enabling technologies.
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.