custom-expression-engagement-validation-study

Creating a custom expression for Engagement: A validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
emotional-responses-winning-medal

Emotional responses to winning a paralympic medal

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
clear-masks-essential-for-clearer-communication

Why a clear mask is essential for clearer communication

For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
intensity-emotional-response

Measuring the intensity of emotional response to political advertisement videos

To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
role-facial-expression-emotion-joint-activities

The role of facial expression of emotion in joint activities

How does emotion expression guide interactive value learning and interactive corrective action selection? Dr. Robert Lowe investigated this and shares his findings in this guest blog post.
voice-assistants-future-of-marketing

Alexa, Siri, Google – Are voice assistants the future of marketing?

Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
eyes-important-part-communication

The eyes have it: face masks and non-verbal communication

When seeing another person wearing a face mask, humans have to rely on visible facial signals, which are the eyes and eyebrows. Looking someone in the eye is an important part of communication.
infant-studies

5 examples of infant studies

Researchers perform infant studies to properly monitor and understand all kinds of development factors. In this blog post, five examples of infant studies are highlighted.
stay-at-home

STAY AT HOME!

What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.