influence-ad-evoked-emotions-brand-attitudes

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
ux-research-tools

UX Research Tools for analyzing and visualizing your user research

Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!
how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
custom-expression-engagement-validation-study

Creating a custom expression for Engagement: A validation study with FaceReader

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
7-ways-to-continue-research-from-home

7 ways to continue your research from home

We have gathered lots of ideas and ways to facilitate working from home and to continue research projects. In this blog post, we will list these seven approaches for you.
automated-facial-expression-analysis

Smile like you mean it

Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?
facial-expression-analysis-musical-experiment

Using facial expression analysis during a musical experiment

Music affects people, that's for sure. But to what extent varies per person. To measure facial expressions during a musical experiment, FaceReader Online is the easy-to-use tool.
marketing-market-research-blogs

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.