Alexa, Siri, Google – Are voice assistants the future of marketing?
Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
5 examples of infant studies
Researchers perform infant studies to properly monitor and understand all kinds of development factors. In this blog post, five examples of infant studies are highlighted.
STAY AT HOME!
What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.
The role of emotional expressions after face transplant
“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”
Saying Ouch Without Saying It: Measuring Painful Faces
What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!
For Pete’s Sake: Measuring Frustration
Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?
Useful consumer neuroscience tools
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
Top 10 best human behavior research blog posts in 2019
As we are in the middle of the holiday season, it is time to look back on another year on the Behavioral Research Blog! What are the best reads on human behavior research?
Cognitive neuroscience: Emotions
In my previous blog post, I shared some of the basics of cognitive neuroscience. In this blog post, we will zoom into a more specific part of cognitive neuroscience: emotions.
Consumers' food choices and emotions
Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.