Why you should use FaceReader Online for your human behavior research
Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
7 ways to continue your research from home
We have gathered lots of ideas and ways to facilitate working from home and to continue research projects. In this blog post, we will list these seven approaches for you.
How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Predicting behavior from non-verbal communication
Suppose a darts player is ready to throw a dart while showing a smile on his face. Would he hit the attempted number of points as opposed to missing the shot if he looked grumpy? Research has been done to figure this out.
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
Entrepreneurs’ facial expressions & emotional contagion during investor pitches
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
Do your emotions and moods change as you get older?
Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
How to measure consumer behavior
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
Investigating facial expressions in autism and borderline personality disorder
Within two specific populations researchers investigated the role of facial expressions on social interactions.
The role of entrepreneurs’ facial expressions to gain financial support
As an entrepreneur, attracting financial support is essential to get your start-up of the ground. How can positive facial expressions help to be more successful in a funding pitch?