Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
Nowadays, measuring heart rate and heart rate variability can be done remotely, without all kinds of devices being attached to the test participant, using remote photoplethysmography (RPPG). What is RPPG and how does it work?
Hearing an infant cry can cause negative emotions, which can impact the way we respond. Researchers Riem and Karreman instructed parents to apply specific emotion regulation strategies in response to infant crying.
Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.
For the past twenty years, the demand for cosmetic procedures to the face has increased drastically. New technologies have become available that make it possible to look ‘better and younger’.
Guest blogger Jan Zumhasch, a certified FACS-coder, explains why FaceReader is amazing if you want to analyze facial expressions and emotions.