how-to-measure-consumer-behavior

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
cognitive-neuroscience-behavior

Cognitive neuroscience: Behavior

We are in a pandemic where most of us are forced to change our daily behavior. Fortunately, we have our neocortex: it gives us considerable flexibility and creativity in adapting to a changing environment.
measure-disgust-gut-wrenching-movies

Consumer behavior research in the spotlight: consumption behavior

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
neuromarketing-hope-or-hype

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
understanding-consumer-buying-behavior

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
cognitive-neuroscience-basics

Cognitive neuroscience: the basics

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.
marketing-market-research-blogs

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
senses-distraction

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
neuromarketing-and-facial-expression-analysis

Videos on neuromarketing and facial expression analysis

Watch these videos on consumer research, eye tracking, facial expression analysis, and more!