Why measuring behavior is awesome (+3 examples to prove it)

Why measuring behavior is awesome (+3 examples to prove it)

Posted by Natasja Bogers on Sun 28 Apr. 2019 - 2 minute read

Behavior is a general and universal thing. To state it simply: behavior is the way a person or animal acts in a particular situation/environment. As ways to behave are numerous and we are a curious species, people have been measuring behavior for centuries now. So, why is measuring behavior awesome? These 3 examples prove it.

1. It can change behavior for the good

Remember that movie clip of people taking the escalator instead of the stairs next to it, until they transformed the stairs into one giant piano? It led to an impressive 66% increase in people taking the stairs instead of the escalator that day. They changed their behavior for the better, because they were triggered by something fun, rather than alarming news articles on our declining health.

Although this experiment was not scientifically conducted, it does show that the changing human behavior and measuring the results is something everyone can relate to.

piano stairs

2. It can involve anything and anyone

Why one person behaves a certain way and someone else can act completely the opposite way has been the subject of studies for ages. It’s not just human behavior that is that scientists find worthwhile studying; the study of animal behavior – or ethology - goes back as far as Charles Darwin and American and German ornithologists of the late 19th and early 20th century. The modern discipline of ethology is generally considered to find its roots in the work of Dutch biologist Nikolaas Tinbergen.

Without behavioral research we would have never known the Pavlov effect, why wolves howl, or more recently, the “Science of the Resting Bitch Face”, where facial expression analysis made it possible to discover why so many people – especially women – seem to suffer from a social phenomenon that labels them as bitchy, solely based on their expression.

3. It can bring people from different disciplines together

One way for behavioral research to get its limelight are the numerous conferences dedicated to the measuring of behavior, with Measuring Behavior as the ultimate conference bringing it all together in one meeting. This unique conference focuses on methods, techniques and tools in behavioral research in the widest sense.

While most conferences focus on a specific scientific area, this conference tries to create bridges between disciplines by bringing together people who may otherwise be unlikely to meet each other, with measuring behavior as the binding factor. 

Meeting researchers from other disciplines teaches you to combine different perspectives and establish links as a way of analyzing problems. During the upcoming Measuring Behavior conference in Krakow, Poland (October 13-15, 2021), you’ll see dozens of examples on measuring a multitude of behaviors. This could be shopper behavior at airports, cows in a stall, drivers in vehicles, and players on the field and online. Measuring Behavior includes discussion on observing all of those behaviors, and more, from both humans and animals.

What’s the best example of measuring behavior you encountered?

PRODUCT OVERVIEW: Behavioral research solutions

Download our free product overview and find out which Noldus products are suitable for your research.

  • Divided into research areas
  • Find the solution for your research
  • Trust our 30 years of experience

Subscribe to the blog
Share this post
Relevant Blogs

What, Why and How to learn in a museum

Although children can learn a great deal on their own, conversations with parents have a big influence on the content, recall and transfer of what they learn.

Playing virtual games with frames

For public displays nowadays, we are no longer limited to traditional square and flat designs. More wild and appealing forms like curves, spheres, or columns are now possible as well.

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.