Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
White lab rat
So what can one footprint tell you? Well, it could tell you a lot. Simply putting the paw in ink and studying the print left behind is one way to go about it, but there are far more sophisticated ways of footprint analysis.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Zebrafish tracking
Scrolling through our recent blogs, you can tell how important zebrafish have become in behavioral research. So we thought it was time to tell you a little more about some popular paradigms. Starting with the T-maze.
Behavioral analysis - being in the groove
Have you ever had the urge to get up off your chair and groove to the music playing on the radio?
Infant behavior experiments
When a baby is born prematurely, this baby and his or her parents often experience a rough start. You can think about eating problems, high risk of infection, or even anemia.
Asian boy in grass
People with autism face numerous challenges in daily life. For example, a child with autism may experience difficulties in social interactions and playtime activities or some difficulty in verbal and non-verbal communication.
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.