Measuring facial expressions during doctor-patient interaction
Using simulated medical encounters, Dr. Crapanzano and her team measured the influence of bias in the medical students' diagnosis and treatment plans for a patient presenting as mildly depressed.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Why classroom observation matters
Classroom behavior is often difficult to follow as researchers simply don’t have enough eyes and ears to catch everything that happens.
Code video observations
For those who aren’t familiar with Elmo, let’s meet him! Elmo is a Muppet character on the children’s television show Sesame Street.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology
Did you know that ornamental flowers are amongst the main export products of the Netherlands? Well, now you do.
2 Examples of eye tracking lab set-ups
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!
Behavioral data collection
A few years ago it might have seemed quite futuristic, but nowadays researchers are more and more developing and building living labs and smart homes.