Which emotions do negative campaigns evoke?
Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.
Swimming down the pipeline: behavioral assays establish zebrafish in drug screening
Zebrafish are increasingly swimming into the view of large-scale drug screening projects. Behavioral screens can be used as a first-line detection tool for new drug effects, and their popularity continues to grow.
Four ways to study visitor behavior
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Exploring psychophysiological research methods
More and more, scientists across a wide spectrum of research backgrounds are recognizing the relevance of psychophysiological methods.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Why classroom observation matters
Classroom behavior is often difficult to follow as researchers simply don’t have enough eyes and ears to catch everything that happens.
Code video observations
For those who aren’t familiar with Elmo, let’s meet him! Elmo is a Muppet character on the children’s television show Sesame Street.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology