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Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
NeuroBasic PharmaPhenomics consortium kicks off
Noldus Information Technology joins the new research consortium NeuroBasic PharmaPhenomics (www.neurobasic.nl) in their efforts to develop new drug discovery strategies in both neurology and psychiatry.