Come visit us at the 11th European Conference of the Association for Consumer Research to learn more about behavioral research tools and services! Ghent is a beautiful city hosting as well, so there are many reasons to visit the EACR this year!
Consumer research labs
Behavioral mapping and emotion analysis are becoming more and more popular in consumer experience studies.
How to build a Consumer Experience Lab
A Consumer Experience Lab is designed to allow you to observe consumers unobtrusively, in an environment similar to your their natural surroundings.
Check out this ‘how to’ guide, providing you with the perfect tips & tricks!
Consumer studies covers anything from unobtrusive naturalistic observations in shops or in consumer homes to advanced multimodal lab studies, and from sensory research to marketing studies.
Tools and solutions
A wide range of solutions is available, from easy to set up portable labs to fully integrated observation labs. At the core of every solution, Noldus software is easy to use, developed to help you get the results you need:
- Viso for AV recording and immediate playback of consumer tests
- FaceReader for facial coding and assessment of interest, confusion, and boredom
- The Observer XT for perfect data integration and synchronization
We look forward to meeting you in Ghent to hear more about what kind of research challenges you are facing. See you there!