Association for Consumer Research North American Conference ACR 2016

We are happy to be back at the ACR conference. This time not in the USA but in Germany. Let's enjoy the beautiful city of Berlin together. In our booth, we will demontrate the latest techniques for measuring consumer behavior:

  • TrackLab – You can use TrackLab to gain complete insight into the movement of customers in your retail environment. In general, you can use it to measure and analyze customer traffic throughout your shop. TrackLab can carry out footfall analysis to calculate dwell times, customer flow, shopper routes, surface area utilization, identify high traffic areas and dead areas.
  • FaceReader – FaceReader™ 7 is the premier professional software for automatic analysis of the basic facial expressions (happy, sad, scared, disgusted, surprised, angry, neutral, and contempt).With the new Deep Face Model, FaceReader is now able to analyze expressions under more challenging circumstances!
  • And much more!
FR 6
In FaceReader 6 face modeling is not successful, due to the glass that is covering part of her face.
In FaceReader 7 the software switches to the deep face classification making the analysis successful.

Meet us there!

We look forward to meeting you in-person in Berlin! To receive any information on our products prior to this conference, please contact us at your convenience.


Thursday, 27 October, 2016 to Saturday, 29 October, 2016
Berlin, Germany