Tools and methods for Facial Action Coding
In this technical briefing, you will learn more about different tools that can be used to objectively measure AUs. We will also discuss how you can look at the AUs not only from an emotional, but also a functional point of view. Registration is free, but don't wait, because we only have 100 seats available.
Tuesday 26 May, 2020, 16.00hrs CEST
Join this technical briefing for free! We look forward to meeting you there. In short, Patrick will discuss:
- How to measure Action Units in the face objectively in order to interpret changes in muscular activity in the face
- The tools that provide you the results you’re after
- Why we should look at the Action Units in the face not only from an emotional, but also from a functional point of view
In humans, facial expressions represent an important way to convey information on one’s emotional state. Reading someone’s face can sometimes be difficult, not to mention objectively measuring these expressions. Ekman and Friesen have developed the Facial Action Coding System (FACS) for exactly this purpose. The FACS is based on Action Units (AUs), roughly to be interpreted as the smallest visible units of muscular activity in the face, which produce changes in the facial appearance. Extensive research shows that certain combinations of Action Units are linked to the six universal or basic facial patterns of the emotions anger, disgust, fear, sadness, surprise, and happiness. In this technical briefing, different tools will be presented that can be used to objectively measure AUs. We will also discuss how you can look at the AUs not only from an emotional, but also a functional point of view.
About the presenter
Patrick H. Zimmerman, PhD / Biologist and trainer & behavior research consultant at Noldus Information Technology.
Patrick has been with Noldus for over 15 years. He has extensive experience in the study of human behavior and psychology. His special interest is in human emotions and how to measure them.