How to measure engagement from facial expressions

woman laptop viewing interested engaged

Many companies are looking for ways to increase consumer engagement. It seems that highly engaged consumers spend 60% more in each transaction, make 90% more frequent purchases, and are four times more likely to advocate for the brand. But, how do you know a consumer is feeling (highly) engaged? 

Attend this webinar and you'll find out. Registration is free.

Date | Thursday, September 16, 2021 

Time | 4 PM (CEST) / 10 AM (EDT) 



To test if, for example, advertisements are increasing one’s level of engagement, you can look at the facial expressions people show while watching the advertisements. To measure facial expressions, a tool like FaceReader can be used. Aside from accurately measuring the basic emotions, FaceReader has the option to create custom expressions, such as engagement.

In this webinar, Dayenne Sarkol-Teulings will tell us more about what engagement is and how she performed an experiment to find out what an engaged face looks like. The results of her validation study will be highlighted as well.


Speaker Dayenne Sarkol-Teulings

During her 3-month graduate research internship project for her master Applied Cognitive Psychology at the University of Utrecht, Noldus asked her to create a custom expression for the emotional state Engagement.

Dayenne currently works as Research Assistant at the Brain Research And Innovation Centre (Expertise Centre of the Military GGZ) at UMC Utrecht, seconded from the Ministry of Defense, the Netherlands.

Dayenne Sarkol


16th September 2021
Virtual meeting