Emotion data provides crucial insights that allow researchers to explain complex behaviors in greater depth. FaceReader is ideal for collecting this data, and helps you to better understand human-human, human-machine, and human-product interactions.
Detecting affective attitudes
Emotions affect everyone in daily life, and play a key role in non-verbal communication. They are also essential to understanding human behavior. With the new release of FaceReader 7.1, we will examine the emotions of test participants even further, and be able to measure three commonly used affective attitudes: 'interest', 'boredom', and 'confusion'.
These secondary facial affects are available on an experimental basis with the Action Unit Module in FaceReader 7.1, and are more complex. They are not completely expressed within a single instance, but computed over a window of time. In addition, some of these affective attitudes also take into account certain additional facial cues, such as nodding or head shaking.
Easily export FaceReader data
Importing FaceReader data into other software packages like SPSS or Excel for further statistical analysis has been simplified. You can specify how the layout of your output should look for easy import. Also, it is now possible to include the participant ID that the researcher assigned to the participant in the exported datasets.
Chinese interface now available
FaceReader 7.1 offers the possibility to choose simplified Chinese as the language for the user interface of FaceReader. All functionalities are shown in Chinese, and the user documentation is in Chinese as well. This provides great ease of use for Chinese users.
Automatic linking of video files
FaceReader can communicate with other Noldus products using N-Linx, which is the standard protocol for integrating systems for behavioral research. With N-Linx you can easily connect FaceReader and The Observer® XT for real time control, synchronization, and data exchange in combination with other applications such as eye trackers or DAQ systems.
“The integration of FaceReader, The Observer XT, and psychophysiological data collection make research programs possible at locations and within timetables that increase opportunity, quality, and efficiency.”
Dr. C. Barton Department of Psychology, Davidson College
FaceReader is an ideal and affordable tool for advertising and market research. It allows you to answer questions like “How do people respond to a commercial?” and “What about package design?” Emotions are essential in predicting the potential success of new products and services, and being able to measure them is becoming more and more important in this type of research. Try it out and assess facial expressions to learn more about what your respondents like and dislike.
FaceReader methodology white paper
Request the FREE FaceReader methodology note to learn more about facial expression analysis theory.
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