Observational research and behavioral mapping is becoming more and more popular in consumer experience studies.
It covers anything from unobtrusive naturalistic observations in shops or in consumer homes to advanced multimodal lab studies, and from sensory research to marketing studies. A wide range of solutions is available, from easy to set up portable labs to fully integrated observation labs.
At the core of every solution, Noldus software is easy to use, developed to help you get the results you need:
- Viso for AV recording and immediate playback of consumer tests
- FaceReader for facial coding and assessment of interest, confusion, and boredom
- The Observer XT for perfect data integration and synchronization
Noldus helps you get to the results you need. We understand how to turn data into meaning. Our consultants have advanced degrees in the behavioral sciences, which provides a unique ability to uncover behavioral patterns and turn them into actionable results. Read more about consumer behavior consulting services.
Understanding Consumer Behavior
Observe behavior on-site or in an observation lab
Researchers might need to follow their subjects while they choose items in a store. Then they can code behavior with Pocket Observer and use eye tracking to follow the gaze of the participant. But researchers might also choose to work in an observation lab. They can use either Viso or MediaRecorder for high quality, synchronized video recordings.
How to build a Consumer Experience Lab
A Consumer Experience Lab is designed to allow you to observe consumers unobtrusively, in an environment similar to your their natural surroundings.
Check out this ‘how to’ guide, providing you with the perfect tips & tricks!
Automatic facial expression analysis
In a Noldus lab you can integrate video, eye tracking, and physiological data, and you can assess emotions with FaceReader™. FaceReader offers you the possibility to analyze and report about participant responses to commercials or advertisements. By adding the Project Analysis Module to the basic FaceReader, you get a full-scale emotion analysis solution.
Spatial consumer behavior
You can use TrackLab to complete insight into the movement of customers in your retail environment. TrackLab is the new tool for recognition and analysis of spatial behavior and the design of interactive systems. In general, you can use it to measure and analyze customer traffic throughout your shop.
Restaurant of the Future
An interesting example of a living lab in which consumer research projects are carried out is the Restaurant of the Future. Together with our project partners, we created a facility for studying every aspect of food choice and eating.
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Blog posts on consumer behavior research