Focus group observations

Video is almost indispensible when studying group dynamics. Without video it is impossible to keep track of all that is happening.

AV recording

Focus group studies often take place in labs with multiple cameras, viewing the group from different angles. Viso is the solution for video and audio recordings to  capture group behavior in great detail. With Viso you can make independent recordings in multiple rooms at once, with up to four Pan-Tilt-Zoom cameras in each room. Viso software is easy to use and provides quick results.

Detailed behavioral coding

The Observer® XT allows you to make detailed annotations of each individual’s behavior, and analyze videos and behavior all together. You can also use the software for qualitative annotations, in order to quickly retrieve interesting episodes. You can easily search through all your observations with the search function in the software.

Selected publications

  • Andersen, B.V.; Hyldig, G. (2015). Consumers' view on determinants to food satisfaction. A qualitative approach. Appetite, 95, 9-16.