Gaming research and UX labs

Lab studies are a chance for you to put everything you know, from surveys for example, into context. Work with innovative audiovisual solutions that are customized to your needs. Find out how players react and progress in war games. Or view the response to in-game advertising in real-time and be able to adjust the timing or placement and test it again.

Gaming research and UX labs with Noldus UX testing tools

Audiovisual solutions and other innovative products

Because gaming research can be challenging, you need the best equipment out there. Noldus Information Technology has the experience to help you design the best research facility for your application.

  • UX and game labs - high-tech lab where all the equipment works perfectly together. You can also easily add eye-tracking and physiological measurements into your lab.
  • Video - With Viso®, you can create recordings of video, audio, and computer screens in multiple rooms at once. Record from up to four IP cameras (Pan-Tilt-Zoom or stationary) per room to provide you with the video material you need.
  • Analysis and integration software - The Observer® XT is at the core of every Noldus lab. It is the ideal integration platform. Think about collecting heart rate data, skin conductance (stress), emotions, and video. Analyzing all this requires good data management, integration and synchronization of all data streams.
  • Emotion - Facial expressions from FaceReader™ provides the information you need about the level of emotionality of the players. Also available online, FaceReader Online. This means that you can test appreciation or impact on-site while participants can stay at home, allowing you to incorporate a much larger number of participants.
Presenting FaceReader!

Game and UX labs

Over the years we have built many state-of-the-art gaming and UX labs around the world. 

The usability research firm Key Lime Interactive partnered with video game publisher THQ, Inc. for an eye tracking based usability study on a 3D game. The eye tracking data provided game designers insights about the effectiveness of key elements in the 3D game world.
Noldus game lab
View player behavior real-time or analyze it in detail afterwards - all is possible in a Noldus game lab.

Interesting publications

A diverse collection of scientific articles citing Noldus products are published in renowned journals each week. The following list is only a small selection of scientific publications in gaming research.

  • Alves Lino, J.; Salem, B. (2008). In-Depth observation of video gamers. Poster Presentation ICEC 2008.
  • Barendregt, W.; Bekker, M.; Bouwhuis, D.; Baauw, E. (2006). Identifying usability and fun problems in a computer game during first use and after some practice. International Journal of human-computer studies, 64, 830-846.
  • Bekker, M.; Baauw, E.; Barendregt, W. (2008). A comparison of two analytical evaluation methods for educational computer games for young children. Cognition,Technology & Work, 10, 129-140.  
  • Mahmud, A.A.; Mubin, O.; Shahid, S.; Martens, J-B. (2010). Designing social games for children and older adults: Two related case studies. Entertainment Computing1 (3-4), p. 147-156.
  • Truong, K.P.; Leeuwen, van, D.A.; Jong, de, F.M.G. (2012). Speech-based recognition of self-reported and observed emotion in a dimensional space. Speech Communication, 54, 1049-1063.
Courtesy Lisa van Damme

White paper:
How to build a usability lab 

To get off to a good start, it is best to describe the research or tests in great detail. With this description it becomes clear what kind of equipment will be needed, and which physical environment would best suit this test or research.

Download this free ‘how to’ guide to learn more about building a usability lab.