Neuromarketing research

How to apply neuroscience to traditional marketing activities? From our expertise in data integration, it's all about the interplay between brain, emotions, and behavior. 

Prof. Julien Mercier from L'Université du Québec à Montréal (UQAM) is studying educational research. His lab is looking at refined brain information over time, involving the cognition and the affect of the learner.

Tools for neuromarketing research 

In our experience combining methods is crucial for gaining insight in something as complex as liking and wanting. Each method (including the traditional ones like interviews and focus groups) can give valuable information. The combination is like bringing the pieces of the jigsaw puzzle together.

Facial expression analysis 

Use FaceReader  or FaceReader Online to automatically and accurately measure emotional responses. 

Customer testimonial

“FaceReader is a good instrument, helping to detect emotional reactions on commercials besides what people say.”

H. Bolle | Panteia BV, the Netherlands

GSR, EEG, ECG

Measure implicit responses using high quality data acquisition tools from for example Biopac. For example, EEG can be used to determine if someone is feeling engaged. GSR shows you physiological arousal, and ECG shows if the enviroment or stimulus is calming, relaxing or in contrast energizing. 

Eye tracking

Eye tracking provides a wealth of information. Even more when combined with emotional data or EEG. Check out the Tobii Pro eye trackers here

Data integration

The Observer XT provides the possibility to synchronize observational, eye tracking, emotional, and physiological data. Clear visualizations of data will provide you immediate insight into participant responses.  

FaceReader shows you emotional preference and liking!

Blogs about neuromarketing research 

Interested in learning more about neuromarketing research? Check the recent posts on our Behavioral Research Blog