Drivers navigate through ever increasing traffic, sometimes supported by assistive tools and often while interacting with devices and being sociable. This makes it a challenge to predict driving behavior and the effect of driver support systems on driver performance.

Until now it was hard to find an easy-to-use, integrated system for studying driving behavior. This has changed: Noldus introduces an innovative new research tool: DriveLab. It combines the strengths of individual high end components to deliver a powerful and easy-to-use test instrument for understanding driver behavior and evaluating human-machine interface designs. DriveLab has been designed in cooperation with Green Dino, Smart Eye, Delft University and the HAN University of Applied Sciences.

Presenting DriveLab

This new tool helps researchers understand driver behavior and the influence of support systems on behavior and performance. It furthermore helps vehicle and electronics developers in testing how their products are being used and what the effect of these products will be on driving behavior, providing them with valuable information for further improving their designs.

DriveLab is a modular system available as a complete, integrated set-up, or as an add-on to your simulator or in-car measurement system.

Noldus InnovationWorks can also assist you in training, installation, and setting up experiments, including the creation of custom scenarios. 


  • Easy to use - a complete solution integrating all relevant data into one package
  • Has 3D remote eye tracking offering accurate measurement of the driver's gaze behavior
  • Is an integrated system: no need to become a specialist on individual components
  • Modular set-up for integration with your own simulator
  • Static and dynamic object detection
  • Enhanced analysis options
  • Open platform

Application Examples

DriveLab can help to generate insights in a wide range of different research areas, for example: 

  • Evaluation of driving support systems
  • Effect of drugs, medicine or alcohol on driving performance 
  • Influence of age differences on driving performance 
  • Effect of speed reduction markings on speed control 
  • Effects of distraction and visual discomfort when entering and exiting tunnels on driving performance
  • Impact of text messaging on driving performance and safety