Introducing NoldusHub, the all-in-one research platform for human behavior studies

Introducing NoldusHub, the all-in-one research platform for human behavior studies

January 26, 2023
Noldus Information Technology achieves ISO 27001 information security certification

Noldus Information Technology achieves ISO 27001 information security certification

November 21, 2022
Monitoring our bees: why and how

Monitoring our bees: why and how

September 14, 2022

Newsroom

Noldus’ green roof reflects the dry summer season

Noldus’ green roof reflects the dry summer season

August 17, 2022 - Last year, we decided to convert two pebble-covered roofs of our Wageningen office into green roofs, with a biodiverse vegetation cover. Now we see every day how the vegetation changes. Per hour, per day, per season. Experiencing a very dry summer, we realize even more that our impact is important. We opened our current international headquarters in 2005 in Wageningen, The Netherlands. Today that building houses three beehives, a green roof with biodiverse vegetation covering, sedum roof, and 122 solar panels. The sedum roof covers the building’s social area and canteen. The green roof covers the entrance. The surrounding grounds are planted with native trees and shrubs, and managed without use of chemicals. Especially the green roof covering our main entrance now noticeably reflects the dry summer.Companies of any size can make a difference The Dutch national weather service KNMI reports that this year is well on its way to being extremely dry. It turns out that the sun is the biggest driver of the drought, just like in the extremely sunny year 2020 [1]. We believe that companies of any size can make a difference in sustainability. So next to realizing that we need to act in a sustainable matter, we also contribute to the local initiative ‘Wageningen Klimaatneutraal’ [2] where over 50 'climate partners' are working together on a climate neutral Wageningen by 2030. Already in 2018, Noldus stopped using gas. Alderman Lara de Brito commented back then: “Noldus is the first existing company to completely get rid of gas, which is really special. I'm impressed. From the start, they have been a climate partner that really inspires.” [3] Research on the roofSo with our own eyes we observe changes on our roof, but there is also a scientist involved. Eva Drukker, researcher at Wageningen University and Research (WUR), the Netherlands uses our green roofs for her PhD research to look into the effect of green roofs on biodiversity, in particular the dive
Looking back at Measuring Behavior 2022

Looking back at Measuring Behavior 2022

August 1, 2022 - Measuring Behavior 2022 was originally planned to take place in 2020. But, along came the pandemic and first we delayed it a couple of times and then finally we decided we didn’t want to postpone anymore and went virtual. In the end, we had a good number of delegates, including presenters across a wide spectrum of time zones and many people taking advantage of the possibility to watch the parallel sessions offline after the conference itself was over.The program and scientific outcomes of a truly multidisciplinary conference The program was rich and diverse. We had sessions on specific domains (automotive human factors, sports science, food and eating, animal welfare), new technologies (drones, AI, virtual reality, new sensors, multi-modal measurements), a diversity of species (humans, rodents, farm animals, dogs and one study even included 16 different species of mammal), and methodological issues (reproducibility, measuring in the field, statistics).Methods and techniques for measuring many different types of behavior were presented including emotions, movement, cognitive and mental states, health, eating, sleeping, posture, learning, sensing, driving, and social interaction. All authors wrote a short paper, which was peer-reviewed. These are freely available in the conference Proceedings, which are downloadable from the website, and have an ISBN as well as a DOI address. In addition, we had a special topic about developments in implicit measurements in Frontiers in Psychology, which can be downloaded as an e-book.Sharing idea, presenting inventions, and inspiring each otherMost of the presentations were the traditional scientific format, but we also had tutorials, demonstrations of new software, commercial presentations and three keynote speeches. The keynotes were particularly interesting. Prof. Chris de Zeeuw (Erasmus Medical Centre & Netherlands Institute for Neuroscience) explained the latest techniques for measuring learning and memory (with
FaceReader useful to improve Animal-Assisted Therapy

FaceReader useful to improve Animal-Assisted Therapy

July 18, 2022 - For several years now, the Lithuanian University of Health Science (LSMU) in Kaunas, is using the FaceReader software for scientific research within several faculties. For example, the faculty of Food Safety and Quality took advantage of the FaceReader software to answer the question whether there is a relationship between food choice and a person’s mood? The results obtained using FaceReader are very promising and sufficiently accurate to detect differences in facial emotion expressions induced by different tastes of food for different mood groups.Prof. Dr. E. Bartkiene|Lithuanian University of Health Sciences, LithuaniaRecently, Jovitą Lukšaitę and her team of the LSMU faculty of Animal Sciences investigated how to improve Animal-Assisted Therapy (AAT). For this research, they used FaceReader software. Again, a good example of how FaceReader empowers researchers in their work, to obtain objective data in a structured and effective way.The Noldus research portfolio: FaceReaderNoldus empowers customers with best in class tools to ease the work of the researchers, enable them to collect data and calculate reliable results to help them discover the insights they are looking for. Working side by side with those researchers results in personal service and tailored solutions for their research needs.FaceReader is one of those innovative tools for scientific research in areas such as communication, emotions, and all kind of interactions, like parent-child interaction, but also human-animal interaction. This article focuses on the latter.The usefulness of Animal-Assisted Therapy (AAT)Positive emotions, as well as the feelings of happiness, are very important factors for human mental and physical health. Within a human-animal interaction, animals such as dogs, cats, sheep, horses, and pigs can provide people with a sense of calm, comfort, or security. Moreover, they can distract the attention from a stressful situation.Animal-Assisted therapy advocates say that deve
Noldus announces collaboration agreement with Inscopix

Noldus announces collaboration agreement with Inscopix

June 28, 2022 - Noldus Information Technology, a leading developer of tools for behavioral research, announced a collaboration agreement with neuroscience company Inscopix. Through this collaboration, Noldus’ pioneering EthoVision XT video tracking software can be integrated in Inscopix’s new nVision platform. Researchers will now be able to perform precise time correlations between rodent brain activity and behavior, such as exploration or navigation and choice tasks. “Uncovering brain dysfunction at the neurocircuitry level and how it is linked to behavior will enable researchers to uncover new insights into how the brain works and will support the development of better targeted treatments,” said Lucas Noldus, Ph.D., CEO of Noldus Information Technology. “We are excited to collaborate with Inscopix and offer users the capability of integrating our pioneering video tracking technology with Inscopix’s new platform.” EthoVision XT has a long-standing record as the market leading software for video tracking and experiment automation. It is capable of tracking and analyzing animal behavior, movement, and activity from video or live camera input. nVision platformInscopix’ new nVision platform allows for the real-time integration of behavior with miniscope imaging, which enables the simultaneous capture of high-quality behavior and calcium imaging movies in a single session. “We have been working in the background for a long time now to provide our miniscope users with an effortless and accurate way to synchronize their valuable miniscope data with third party-acquired behavioral movies, which is technically laborious to do and prone to data loss,” said Kunal Ghosh, Ph.D., CEO of Inscopix. “We're thrilled to be introducing nVision, which is the first and only platform enabling both high-resolution acquisition of behavioral videos and precise synchronization with calcium imaging data.”Upon release, nVision would be the only integrated technology

Noldus suspends all business with Russian Federation

Noldus suspends all business with Russian Federation

March 15, 2022 - Noldus Information Technology is deeply concerned about the Russian invasion of Ukraine and the resultant threats to peace and stability. The situation has compelled us to reassess our business relationships with Russia. In light of the current situation, we have decided to suspend all business with the Russian Federation. This means that Noldus Information Technology will not accept new sales orders from Russia and will not ship any goods to Russia until further notice.Furthermore, the program chairs of Measuring Behavior 2022 – a biennial conference with which Noldus Information Technology is closely involved – have decided that delegates from the Russian Federation will not be welcome at this year’s conference in May.Our thoughts are with all the people who are suffering as a result of the violence: the people of Ukraine and all those around the world with family, friends and loved ones in the region. We hope that the government of the Russian Federation will soon realize that this war is wrong and must stop immediately.Updated in November 2022
Behavior, technology and ethics: from Inspiration to sustainable Innovation

Behavior, technology and ethics: from Inspiration to sustainable Innovation

October 18, 2021 - Lucas Noldus has been appointed professor of Behavior, information technology and innovation at the Radboud University in Nijmegen, The Netherlands. On 8 October he gave his inaugural lecture entitled “Behavior, technology and ethics: From inspiration to sustainable innovation”.In front of a full auditorium and an extensive online audience, Prof. Dr. Lucas Noldus shared his fascination for human and animal behavior, explained how technology helps researchers to study, understand, and influence behavior, and discussed that only with responsible use of laboratory animals, responsible data collection from humans, and responsible use of AI, scientists and entrepreneurs can realize sustainable innovations that contribute to a better world.
Noldus statement on Amnesty report

Noldus statement on Amnesty report

September 21, 2020 - In response to Amnesty International’s report “Out of Control: Failing EU Laws for Digital Surveillance Export”, published on 21 September 2020, Noldus Information Technology wishes to share the following information with the press:CEO Lucas Noldus: “We develop software for behavioral research and training, performed under scrutiny of ethical boards and with informed consent by participants and full respect of privacy. Our software cannot be used for mass surveillance and does not pose a risk to human rights.” “We regret that Amnesty has declined our offers to inspect our software for an assessment of the technology, which has resulted in misleading assumptions and insinuations about its functionality. Amnesty also has not presented a single piece of evidence that the use of our software has led to human rights violations, yet it makes far-reaching statements about the risks associated with our sales to Chinese research organizations. It is shocking that a well-respected NGO points fingers at companies regarding due diligence practices but does not apply proper due diligence itself before publishing allegations.” “We support Amnesty’s plea for stricter Dual Use regulations to control the export of surveillance technology, as long as the discussion about risks of digital technology for human rights is based on evidence, not suspicions or assumptions.” Detailed statements Noldus Information Technology does not manufacture surveillance tools. Our company develops software for the study of behavior, health and wellbeing. This is conducted worldwide by biologists, psychologists, consumer scientists, sports researchers, etc. in universities and research institutes, under scrutiny of ethical boards and with informed consent by participants and full respect of their privacy. Typical use cases are research on mother-child interaction, play behavior, communication, learning, eating behavior, medical skills training, etc. The FaceRe