uASQ

uASQ is a questionnaire tool which enhances The Observer XT with direct feedback from your test participant during a live observation. It enables you to ask your test participant three different types of questions: open ended, multiple choice, and Likert scale.

Benefits

  • Combine video and event data with a participant survey.
  • Collect quantitative and qualitative data.
  • Find answers quickly by using the find functionality in The Observer XT.
  • Analyze data in The Observer XT.

Features

uASQ runs on the computer of the test participant. Questions appear on this computer and answers are sent back to the computer with The Observer XT. The questionnaire can be repeated several times during the test. Furthermore, questions can be triggered manually or automatically at fixed times after the start of the observation.

With uASQ you can add information from a participant survey to video and behavioral data. Answers to open ended questions are automatically added to the comments column.  Other answers are stored in a separate event log. Therefore, you can easily use them in your analysis.

You can use uASQ in different types of situations. For instance, use uASQ in sensory tests when a test participant is trying a number of products. You can also use uASQ in a usability test to ask the test participant questions about his experience while carrying out a number of computer tasks. In The Observer XT you can combine uASQ data with other data, such as uLog data. Furthermore, you can now combine research methods by gathering qualitative data alongside quantitative data. 

Types of questions

Open Ended – If you want to encourage a full, meaningful answer using the test participant's own knowledge and/or feelings, you can use an open ended question type. These questions offer the test participant scope to give the information that seems appropriate to them. Open-ended questions can be phrased as a statement which requires a response. Examples of open-ended questions:

  1. Tell me about your experiences with this application.
  2. Why did you choose that web page? 
  3. Why do you like / dislike this illustration?

Likert Scale – By responding to a Likert item test participants specify their level of agreement to a statement. For example, you can ask your test participant to choose one of these answers: Strongly disagree – Disagree - Neither agree nor disagree – Agree - Strongly agree. In uASQ up to a nine point scale is possible. After the observation The Observer XT can be used to analyze each item separately or responses may be summed to create a score for a group of items. 

Multiple Choice – you can ask a multiple choice question when you want your test participants to choose the best possible answer among all options presented. You can also select a check box to allow the test participant to select more than one answer. Furthermore, the multiple choice category allows you to choose nominal or numerical answers. You can fill in the possible answers, for example high, medium, and low or 1-5, 6-10, 11-15, or more.

Analyze data

In The Observer XT you can select data for analysis and you can for example filter by choosing only test participants who agreed with a certain statement.  Both Likert Scale questions and Multiple Choice questions can be analyzed quickly and easily in The Observer XT. You can analyze your data to answer questions such as how many test participants disagree, or how many times did the test participants responded with ‘A’ to a Multiple Choice question. The answers to Open Ended questions can be searched using the advanced find functionality. You can search through all or part of your observations to find interesting answers in the comments column. The Observer XT provides you with a list of all the events that meet your criteria.