Spatial behavior tracking

TrackLab

TrackLab™ is the complete tracking solution for your research on human behavior. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors.

Why you should use TrackLab

  • Rely on highly accurate tracking data for your research
  • Gain insights into social interactions, consumer behavior, and space utilization
  • Easily access, collect, analyze, and visualize your data
 

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Are you next? Use TrackLab for your research

TrackLab is used for behavioral research in various fields, such as psychology, education, consumer behavior, wayfinding, healthcare, and many more.

In The Netherlands, researchers used TrackLab to examine the effects of different shop layouts or environmental cues on shopping behavior. 

Other TrackLab customers studied social interactions in the classroom, children's spatial memory processes, or walking patterns in different hospital ward layouts. 

Download the product leaflet for more information.

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Tracking technology

TrackLab works with Ultra-wideband (UWB) technology to collect data on subjects’ location and movement. It is a tag-based system, using UWB tags that are compact, lightweight, and non-intrusive.

 


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Easy to use

TrackLab allows you to control recording sessions manually or with a calendar-based scheduling tool. After data collection, you can replay data and use heatmaps, trackplots, and graphs to visualize your results.

 
 


How does TrackLab work?

TrackLab supports you in the complete process of your work, from research set-up to data collection and analysis. TrackLab benefits researchers in retail environments, healthcare facilities, educational institutions, and many more.

 
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Want to learn more?

Find resources about TrackLab, read about new and upcoming functionalities, or learn about how TrackLab can benefit your research!

 

Relevant blogs

understanding-consumer-buying-behavior

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
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Shopping behavior analysis- improving the shopping experience at airports

The retail industry is currently booming in some regions, and with travel such an important part of modern life, so is the retail industry at airports. Learn more about consumer buying behavior by reading this blog post.
retail-analysis

Retail analysis - Using TrackLab in a supermarket

Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
 
Ready to kick start your research?
Want better insights and faster results? Contact us now to learn how we can help you!

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