Spatial behavior tracking


TrackLab™ is the complete tracking solution for your research on human behavior. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors.

  • Rely on highly accurate tracking data for your research

  • Gain insights into social interactions and consumer behavior

  • Easily access, collect, analyze, and visualize your data

TrackLab - Human behavior research
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Trusted by researchers around the world


Are you next? Use TrackLab for your research

TrackLab is used for behavioral research in various fields, such as psychology, education, consumer behavior, wayfinding, healthcare, and many more.

In The Netherlands, researchers used TrackLab to examine the effects of different shop layouts or environmental cues on shopping behavior. 

Other TrackLab customers studied social interactions in the classroom, children's spatial memory processes, or walking patterns in different hospital ward layouts. 

Download the product leaflet for more information.

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Tracking technology

TrackLab works with Ultra-wideband (UWB) technology to collect data on subjects’ location and movement. It is a tag-based system, using UWB tags that are compact, lightweight, and non-intrusive.


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Easy to use

TrackLab allows you to control recording sessions manually or with a calendar-based scheduling tool. After data collection, you can replay data and use heatmaps, trackplots, and graphs to visualize your results.


How does TrackLab work?

TrackLab supports you in the complete process of your work, from research set-up to data collection and analysis. TrackLab benefits researchers in retail environments, healthcare facilities, educational institutions, and many more.

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Want to learn more?

Find resources about TrackLab  or learn about how TrackLab can benefit your research!


Relevant blogs

Understanding consumer buying behavior

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Retail analysis - Using TrackLab in a supermarket

Retail analysis - Using TrackLab in a supermarket

Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
What are you doing in that shop?

What are you doing in that shop?

The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?