Spatial behavior tracking

TrackLab

TrackLab™ is the complete tracking solution for your research on human behavior. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors.

  • Rely on highly accurate tracking data for your research

  • Gain insights into social interactions and consumer behavior

  • Easily access, collect, analyze, and visualize your data

 
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Trusted by researchers around the world

 

Are you next? Use TrackLab for your research

TrackLab is used for behavioral research in various fields, such as psychology, education, consumer behavior, wayfinding, healthcare, and many more.

In The Netherlands, researchers used TrackLab to examine the effects of different shop layouts or environmental cues on shopping behavior. 

Other TrackLab customers studied social interactions in the classroom, children's spatial memory processes, or walking patterns in different hospital ward layouts. 

Download the product leaflet for more information.

children teacher standing in classroom hand raised
 


Tracking technology

TrackLab works with Ultra-wideband (UWB) technology to collect data on subjects’ location and movement. It is a tag-based system, using UWB tags that are compact, lightweight, and non-intrusive.

 


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Easy to use

TrackLab allows you to control recording sessions manually or with a calendar-based scheduling tool. After data collection, you can replay data and use heatmaps, trackplots, and graphs to visualize your results.

 
 


How does TrackLab work?

TrackLab supports you in the complete process of your work, from research set-up to data collection and analysis. TrackLab benefits researchers in retail environments, healthcare facilities, educational institutions, and many more.

 
tracklab consumer behavior supermarket women
 


Want to learn more?

Find resources about TrackLab, read about new and upcoming functionalities, or learn about how TrackLab can benefit your research!

 


Relevant blogs

shopping-behavior

Shopping behavior - what can we measure in a retail environment?

Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
retail-analysis

Retail analysis - Using TrackLab in a supermarket

Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
shopper-research

What are you doing in that shop?

The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
 
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