Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
We're looking back on the first conference days of Neuroscience 2017. Only two days left!
Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader 7.1 you can now detect affective attitudes as well.
Please visit the ECDP 2017 at Dom Square, located in the very heart of the city Utrecht, and take the opportunity to network, meet old friends and colleagues, exchange knowledge, and to say hi!
Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.
Make sure to attend the European Congress of Psychology, since it promises to be a fantastic, scientific interesting and well-organized conference in Amsterdam.