Worldwide 1 in 160 children has an ASD (source: WHO)
World Autism Awareness Day is an internationally recognized day on April 2nd. A good reason to sum up the top 5 best read blog posts about autism of the last year for you.
Measure consumer preference
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Product packaging
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
Neuroscience 2017 - A great start!
We're looking back on the first conference days of Neuroscience 2017. Only two days left!
Electroencephalography (EEG) - Photo made by Tobii Technology
Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
FaceReader Happy
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
http://www.noldus.com/blog/facereader-affective-attitudes
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader 7.1 you can now detect affective attitudes as well.
Conference at Dom Square, Utrecht
Please visit the ECDP 2017 at Dom Square, located in the very heart of the city Utrecht, and take the opportunity to network, meet old friends and colleagues, exchange knowledge, and to say hi!
In control of emotions
Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.
Make sure to attend the European Congress of Psychology, since it promises to be a fantastic, scientific interesting and well-organized conference in Amsterdam.