Many researchers have turned towards using automated facial expression analysis software to better provide an objective assessment of emotions.
In this unique lab, technology is applied to understanding user experience, behavior on social media, and much more.
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Music affects people, that's for sure. But to what extent varies per person. To measure facial expressions during a musical experiment, FaceReader Online is the easy-to-use tool.
Using simulated medical encounters, Dr. Crapanzano and her team measured the influence of bias in the medical students' diagnosis and treatment plans for a patient presenting as mildly depressed.
Recent scientific research shows that emotional expressions like anger and happiness matter in being successful in the group phase of the soccer World Cup.
World Autism Awareness Day is an internationally recognized day on April 2nd. A good reason to sum up the top 5 best read blog posts about autism of the last year for you.
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.