Cookie Policy
Last updated: July 11, 2026
This Cookie Policy explains how Noldus Information Technology BV ("Noldus", "we", "us", or "our") uses cookies and similar tracking technologies on our website noldus.cloud (the "Website").
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, improve functionality, and analyze usage patterns.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until manually deleted).
2. Our Privacy-First Approach
We respect your privacy. Our website uses a two-tier tracking system:
- Without Consent: Cookieless tracking with anonymized data (no personal identification)
- With Consent: Enhanced analytics with cookies for better insights
You are always in control. You can accept, reject, or customize your cookie preferences at any time.
3. Cookies We Use
3.1 Essential Cookies (Always Active)
These cookies are necessary for the website to function properly. They cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| XSRF-TOKEN | Security token to prevent cross-site request forgery | Session |
| laravel_session | Maintains your session state | Session |
| noldus_cart_session | Preserves your shopping cart across sessions | 30 days |
| hs_tracking_consent | Records that you submitted a form and consented to website personalization | 180 days |
3.2 Analytics Cookies (Requires Consent)
These cookies help us understand how visitors use our website. We use Matomo Analytics, a privacy-focused, self-hosted analytics platform.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _pk_id | Recognizes returning visitors (anonymized) | 13 months |
| _pk_ses | Tracks session duration and pages viewed | 30 minutes |
| _pk_ref | Stores referrer information | 6 months |
| mtm_consent | Stores consent status for Matomo tracking | 30 years |
3.3 Functional Cookies (Requires Consent)
These cookies enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration |
|---|---|---|
| visitor_id | Unique visitor identifier for personalization | 1 year |
| session_id | Session tracking for user experience | Session |
4. Cookieless Tracking (Without Consent)
If you decline cookies, we still collect basic, anonymized analytics data to improve our website. This includes:
- Pages visited and time spent
- Browser type and device information
- Anonymized IP address (last 2 octets masked: e.g., 192.168.0.0)
- Referrer source (where you came from)
Privacy Protection: Cookieless tracking does not use cookies, does not identify individual users, and complies with GDPR requirements for legitimate interest.
5. Why We Use Matomo Analytics
Unlike Google Analytics or other third-party services, Matomo is:
- Self-Hosted: All data stays on our servers (analytics.noldus.com)
- Privacy-Focused: No data shared with third parties
- GDPR Compliant: Built with European privacy laws in mind
- IP Anonymization: Automatically masks IP addresses
- No Cross-Site Tracking: Data is not used for advertising or profiling
6. How to Manage Your Cookie Preferences
6.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept All: Enable all cookies for full functionality
- Reject All: Only essential cookies (cookieless tracking active)
- Customize: Choose which cookie categories to enable
6.2 Change Preferences Anytime
You can update your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
6.3 Browser Settings
You can also manage cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Note: Blocking all cookies may affect website functionality.
7. Third-Party Cookies
All analytics are handled by our self-hosted Matomo instance. When you accept Marketing & Sales cookies, we load HubSpot for live chat and sales support. The HubSpot chat widget uses Google reCAPTCHA for spam protection, which may set cookies from google.com. This only occurs after you have given explicit consent to Marketing & Sales cookies or accepted chat via the chat icon.
However, embedded content (e.g., YouTube videos, social media widgets) may set their own cookies. We recommend reviewing their privacy policies.
8. Data Retention
We retain analytics data for the following periods:
- Raw Analytics Data: 26 months maximum
- Aggregated Reports: Indefinitely (no personal data)
- Cookie Consent Records: 1 year
9. Your Rights
Under GDPR and other privacy laws, you have the right to:
- Access your data collected through cookies
- Request deletion of your data
- Withdraw consent at any time
- Object to processing based on legitimate interest
- Lodge a complaint with a supervisory authority
To exercise your rights, contact us at [email protected]
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about our use of cookies, please contact us:
Noldus Information Technology BV
Nieuwe Kanaal 5
6709 PA Wageningen
The Netherlands
Email: [email protected]
Phone: +31 317 473 300