how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
role-emotional-expressions-after-face-transplant

The role of emotional expressions after face transplant

“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”
measure-disgust-gut-wrenching-movies

Consumer behavior research in the spotlight: consumption behavior

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
neuromarketing-hope-or-hype

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
useful-consumer-neuroscience-tools

Useful consumer neuroscience tools

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
what-is-rppg

What is RPPG?

Nowadays, measuring heart rate and heart rate variability can be done remotely, without all kinds of devices being attached to the test participant, using remote photoplethysmography (RPPG). What is RPPG and how does it work?
emotional-responses-infant-crying

Emotional responses to infant crying

Hearing an infant cry can cause negative emotions, which can impact the way we respond. Researchers Riem and Karreman instructed parents to apply specific emotion regulation strategies in response to infant crying.
effects-negative-campaigning-emotions

The effects of negative campaigning on emotions

Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.