parkinsons-disease-facial-expressions

How do people with Parkinson's disease express emotions?

A mask-like facial expression is an early symptom of Parkinson's disease. How can we understand the relation between changed facial expressions and disease severity? Researcher Yang and their team used FaceReader to find out.
how-to-measure-facial-expressions

5 tips on how to measure facial expressions

It may sound very simple, but recording video and playing it back enables more detailed analysis of facial expressions. 5 useful tips on how to measure facial expressions!
why-use-facereader-online

Why you should use FaceReader Online for your human behavior research

Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.
how-to-optimize-facial-expression-analysis

5 tips to optimize your facial expression analyses

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
neuromarketing

Neuromarketing research: Innovative research methods and techniques

Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
understand-consumer-emotions

Three ways to understand consumer emotions

Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
role-emotional-expressions-after-face-transplant

The role of emotional expressions after face transplant

“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”
measure-disgust-gut-wrenching-movies

Consumer behavior research in the spotlight: consumption behavior

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?
neuromarketing-hope-or-hype

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
useful-consumer-neuroscience-tools

Useful consumer neuroscience tools

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.