senses-distraction

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
neuromarketing-and-facial-expression-analysis

Videos on neuromarketing and facial expression analysis

Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
classroom-observations-adhd

Classroom observations - behavior of children with and without ADHD

The relationship between reaction time variability and observed attention in children with and without ADHD.