![Making sense of the senses: The real cost of paying attention senses-distraction](https://www.noldus.com/static/images/core-blog/senses-distraction.jpg)
Making sense of the senses: The real cost of paying attention
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
![What does the Moment of Truth mean to your business? customer-behavior-insights](https://www.noldus.com/static/images/core-blog/customer-behavior-insights.jpg)
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.