Solutions for

Human behavior research

Work smarter, gain better insights from your behavioral analysis, and experience seamless data integration. Noldus is a leading developer of software and integrated solutions for human behavior research. What started out as a one-man company, has grown into a worldwide network of offices and distributors, with over 50,000 satisfied customers. Noldus develops products in close collaboration with scientists, for application areas such as psychology, human factors, user experience research, and healthcare.

Noldus Human behavior research

Human behavior research


AV recording & evaluating

Record all audio and video feeds in perfect sync and capture behaviors during training sessions in great detail.

Behavioral coding & analysis

Easily code behavior, start and stop recordings, and automatically import video, audio, eye tracking, physiology, and emotions.

Data integration & visualization

Data integration and visualization is vital in multimodal research.

Emotion analysis

Many researchers have turned towards using automated facial expression analysis software to better provide an objective assessment of emotions.

Eye tracking & physiology

Eye trackers add substantial power to your lab set-up. Combine them with physiology such as EEG, skin conductance, and more.

Lab set-ups

For unobtrusive and objective observation and analysis of human behavior.

Spatial behavior

Quantify spatial behavior and gain insights into consumer behavior, place-preference, social interactions, and many more parameters.

UX research

UX research focuses on discovering and understanding behaviors, needs, and motivations of users.

A selection

Our products

The Observer XT

The Observer XT

Supporting you from coding behaviors on a timeline and unraveling the sequence of events to integrating different data modalities in a complete lab.



To gain accurate and reliable data about facial expressions, FaceReader is the most robust automated system that will help you out.



Viso is the easy-to-use solution for creating video and audio recordings in order to capture behaviors and interactions of your participants.



From portable and stationary labs for observation and analysis of human behavior to high-tech turn-key usability labs: Noldus can deliver. Integrated labs; designed with you and built by us.



TrackLab™ is the complete tracking solution for your research on human behavior. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors.

Eye tracking

Eye tracking

Eye trackers add substantial power to your lab set-up. They produce gaze path video and large quantities of rich data, all related to attention and emotion. Take advantage of our experience and knowledge.

Customer quote

"Our lab and our clinical spaces with the fabulous Noldus technology are a lot different than a lot of other universities. We’ve had such a great experience with Noldus.”

Dr. A. Ervin|Delaware Valley University, USA

Our research solutions

With Noldus, you can work smarter, gain better insights from your behavioral analysis, and experience seamless data integration. Find out more about the possibilities for your research.


Customer succes story

Prof. Julien Mercier from L'Université du Québec à Montréal (UQAM) is studying educational research. His lab is looking at refined brain information over time, involving the cognition and the affect of the learner.

Watch the video to learn more about why he chooses Noldus' tools.

Crowd people indoor tables

How to study human behavior

Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?

Read the blog post and discover more about behavioral theories, different ways to measure human behavior, and research fields in which human behavior plays a central role.


Recent blog posts about human behavior research


How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

How to study developmental psychology: methods, designs & tools

What should you consider when setting up a study in the field of development psychology? Read on to learn more about methods, designs & tools.

How FaceReader is validated in research

In this blog post, we'll dive deeper into the validity and different applications of FaceReader — the most robust tool for automated facial expression analysis.