understanding-consumer-buying-behavior

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
usability-lab-software-tools

The ultimate list of Usability Lab software tools

For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!
ultimate-list-neuroscience-lab-software-tools

The ultimate list of neuroscience lab software tools

Are you interested in starting a new lab, or perhaps in updating your current lab to its maximum potential? If so, this list of ultimate neuroscience software tools is the place to begin.
facial-expressions-likeliness-buy

Can facial expressions and emotional reactions predict likeliness to buy?

Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
understanding-behavioral-psychology

Understanding behavioral psychology with The Observer XT

What causes you to procrastinate, eat junk food, or form a habit? Questions like this, about the connection between our minds and our behavior, are studied in behavioral psychology.
automatic-facial-expression-recognition

How to master automatic Facial Expression Recognition

Many researchers have turned towards using automated facial expression recognition software to better provide an objective assessment of emotions.