Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
The ultimate list of Usability Lab software tools
For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!
The ultimate list of neuroscience lab software tools
Are you interested in starting a new lab, or perhaps in updating your current lab to its maximum potential? If so, this list of ultimate neuroscience software tools is the place to begin.
Can facial expressions and emotional reactions predict likeliness to buy?
Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
How to master automatic Facial Expression Recognition
Many researchers have turned towards using automated facial expression recognition software to better provide an objective assessment of emotions.