declared-vs-revealed-data

Declared vs revealed data

How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
serotonin-and-social-skills

Serotonin and social skills: how adult mice differ from juveniles

Serotonin is a busy neurotransmitter, influencing processes as memory, mood, emotion, appetite, and sexuality. A prime role for this neurotransmitter is social behavior, across a variety of species; humans, rodents, primates.