voice-assistants-future-of-marketing

Alexa, Siri, Google – Are voice assistants the future of marketing?

Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
machine-learning-object-detection

Machine learning and object detection

Humans are incredibly good at recognizing patterns. Now computers can do it as well, and that can be useful.
ahfe-meeting

3 reasons to join us at Applied Human Factors & Ergonomics meeting (DriveLab)

The International Conference on Applied Human Factors and Ergonomics (AHFE) is held annually. Here is why you should attend.
interacting-with-autonomous-cars

Interacting with autonomous cars

When I get in the train next week at the Düsseldorf airport, I know that there is something different about it in comparison to a normal train.
attention-drive-safely

Attention! Drive safely

In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
robots-spotlight

Human-Robot Interaction: Robots in the spotlight

Read these four blog articles to find out how and why human-robot interaction is studied by many researchers around the world!
behavior-airport

Effective security screening and airport processes

Do you know this feeling? You are impatiently waiting in line for the security screening. There is a lot going on at an airport and the security screening is just one of the activities.
avatars-human-computer-interaction

Relational Agents: the use and testing of avatars for HCI

Relational Agents (RAs) are computer constructs designed to interact with humans in a way that promotes the long-term formation of social and emotional bonds.
human-robot-interaction

Human-robot interaction: Can you trust a robot?

How do you know if someone with whom you do business is telling the truth? When buying something from a stranger, we are trying to determine if he or she can be trusted, either consciously or unconsciously.
why-observe-driver-behavior-and-distraction

Why observe driver behavior and distraction

Listening to your favorite music in your car can have a very uplifting effect and can help create a pleasant atmosphere. Also, having a conversation while driving can be a very efficient way of spending your time.