UX research
UX research focuses on discovering and understanding behaviors, needs, and motivations of users through observation, task analysis, and other feedback methodologies. Is your product being used in the way you meant it to, or does it need to be adjusted?

Buying a travel pillow: do our experiences make our expectations come true?
During a long flight, it is often tempting to take a nap in the airplane seat. Which travel pillow offers you the most comfort for this?