neuromarketing-hope-or-hype

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
measuring-creativity-at-the-grunberglab

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
measuring-the-creative-process

Measuring the creative process

How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
brain-waves-behavior-sleep

Brain waves and behavior: sleep to learn

To find out more about human and animal learning and memory, we might just have to go to sleep. Ahem – research on sleep, I mean.