How to easily apply multimodal measurement during research with children

A child development researcher can encounter quite a few challenges when wanting to measure multiple data streams. How do you make that run as smoothly as possible plus integrate all data seamlessly?

Five studies showing the power of multi-modal data in behavioral research

The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.

Why use Virtual Reality in Neurosciences?

Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?

Cognitive neuroscience: Behavior

We are in a pandemic where most of us are forced to change our daily behavior. Fortunately, we have our neocortex: it gives us considerable flexibility and creativity in adapting to a changing environment.

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

Cognitive neuroscience: the basics

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.

Measuring the creative process

How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.

Brain waves and behavior: sleep to learn

To find out more about human and animal learning and memory, we might just have to go to sleep. Ahem – research on sleep, I mean.