Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
We are in a pandemic where most of us are forced to change our daily behavior. Fortunately, we have our neocortex: it gives us considerable flexibility and creativity in adapting to a changing environment.
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
To find out more about human and animal learning and memory, we might just have to go to sleep. Ahem – research on sleep, I mean.