Behavioral coding: What and how
When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable
conclusions.
Alexa, Siri, Google – Are voice assistants the future of marketing?
Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
SUKIPANI: The magic word for making a smile
The SUKIPANI smile is an exercise to train the muscles you use while smiling. Dr. Sugahara explains the effect of the movements of the muscles and uses FaceReader to analyze the smiles.
Analysis of facial expressions of emotions in children
The study described in this guest blog post focuses on the facial expressions of emotions induced by affective stimuli in children aged between 7 and 14.
Validation-study: Basic emotions and Action Units detection
Guest blogger Jan Zumhasch, a certified FACS-coder, explains why FaceReader is amazing if you want to analyze facial expressions and emotions.
The facial action coding system in infant behavior research
Non-verbal behavior is very important in analyzing interpersonal communication. Think about waiving your arms when explaining something, nodding your head, or frowning.