Creativity – the creator and the interpreter
Do you know what creativity is? Can you measure it?
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
Crime scene investigators in action
In the near future, we will be able to feel, smell, hear, taste, and observe all the evidence that was present at a crime scene in virtual reality.
Four ways to study visitor behavior
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Behavioral data collection
A few years ago it might have seemed quite futuristic, but nowadays researchers are more and more developing and building living labs and smart homes.