Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
EEG recordings – they produce useful data, but are not always easy to obtain in animal studies. You can’t really ask a horse to sit still, so these researchers invented a promising new system for EEG recording.
In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.