Behavioral Research Blog - Measure Emotions

Emotions are fundamental in understanding human behavior. Do you want to get a better understanding of emotions? We’ve put together a list of must-see TED Talks on emotions.

A UX test is a method of evaluating a product or service by having users test it. Researchers studied how emotions influence opinions about a website by conducting UX tests.

Suppose a darts player is ready to throw a dart while showing a smile on his face. Would he hit the attempted number of points as opposed to missing the shot if he looked grumpy? Research has been done to figure this out.

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.

The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?

Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.

To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.

Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.

What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.

In the midst of an unprecedented global pandemic, many people find themselves in a particularly novel situation in the coming days and weeks: working from home.