Measuring the intensity of emotional response to political advertisement videos
To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
Alexa, Siri, Google – Are voice assistants the future of marketing?
Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
STAY AT HOME!
What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.
Working from home strategies
In the midst of an unprecedented global pandemic, many people find themselves in a particularly novel situation in the coming days and weeks: working from home.
Saying Ouch Without Saying It: Measuring Painful Faces
What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!
For Pete’s Sake: Measuring Frustration
Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?
Working memory and emotion regulation in children with ADHD
How can we understand emotional reactivity in children with ADHD? In the current study, Tarle and her colleagues examined the relation between emotion regulation and working memory in children with and without this disorder.
How to measure emotions - I
Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?
Using facial expression analysis during a musical experiment
Music affects people, that's for sure. But to what extent varies per person. To measure facial expressions during a musical experiment, FaceReader Online is the easy-to-use tool.
World Cup success and emotions
Recent scientific research shows that emotional expressions like anger and happiness matter in being successful in the group phase of the soccer World Cup.