The relevance of emotions on the evaluation of a transactional website
A UX test is a method of evaluating a product or service by having users test it. Researchers studied how emotions influence opinions about a website by conducting UX tests.
Predicting behavior from non-verbal communication
Suppose a darts player is ready to throw a dart while showing a smile on his face. Would he hit the attempted number of points as opposed to missing the shot if he looked grumpy? Research has been done to figure this out.
Do your emotions and moods change as you get older?
Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
5 tips to optimize your facial expression analyses
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Creating a custom expression for Engagement: A validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
Measuring the intensity of emotional response to political advertisement videos
To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
Alexa, Siri, Google – Are voice assistants the future of marketing?
Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
STAY AT HOME!
What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.
Working from home strategies
In the midst of an unprecedented global pandemic, many people find themselves in a particularly novel situation in the coming days and weeks: working from home.