neuromarketing

Get your face read, your brain measured, and your heart rate checked

For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
clinical-interviews

Clinical interviews – analyzing verbal and non-verbal behavior

In general, researchers choose the methods and techniques that best suit their research objectives. That’s no different when researching doctor-patient communication or any other clinical interview setting.
zebrafish-research-south-america

Zebrafish research: growing demands in South America

It was at the Society for Neuroscience last November that I was invited to speak at the second annual LAZEN meeting held last December in Porto Alegre, Brazil.
traumatic-brain-injury-research

Three examples of swimming rats in traumatic brain injury research (TBI)

The Morris water maze and EthoVision, a validated solution to investigate learning and memory in rats and mice.