For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
In general, researchers choose the methods and techniques that best suit their research objectives. That’s no different when researching doctor-patient communication or any other clinical interview setting.
It was at the Society for Neuroscience last November that I was invited to speak at the second annual LAZEN meeting held last December in Porto Alegre, Brazil.
The Morris water maze and EthoVision, a validated solution to investigate learning and memory in rats and mice.