Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Three things we take with us from 2014
As the year comes to a close, the results are crystal clear. We have rounded up the top three most viewed blog posts of 2014 in psychology, neuromarketing, and autism research. Interested? Read on!
The Real Cost of Paying Attention Squirrel
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Female drinking
How does exposure to moral violations influence consumption?
Automated Facial Coding in the Field of Neuromarketing
At the Neuromarketing World Forum (NMWF) in New York, Peter Lewinski mingled with board members, professors, start up founders, and all the people that do the cutting-edge work.
5 videos on neuromarketing and facial expression analysis in 2013
Watch 5 videos on consumer research, eye tracking, facial expression analysis, and more!
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
the creative brain
How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.
The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.