predicting-advertising-effectiveness

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
top-5-consumer-behavior-research-blog-posts

Top 5 Consumer behavior research on the Behavioral Research Blog

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
galvanic-skin-response-heart-rate-variability

Galvanic skin response, heart rate variability and more behavior on the inside

When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
neuromarketing

Get your face read, your brain measured, and your heart rate checked

For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.